Kids content based on existing brands is not only a fun and nostalgic way to engage with an audience, it’s proven to be good business. With a built-in fan base and the ability to rejuvenate a brand’s popularity for licensing offshoots, adapting content from existing IP can widen the show’s potential audience and discoverability. Hear from industry leaders who are experts in creating brand-based content about how it can yield commercial success and make an enduring cultural impact.

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Join the Canadian Amazon Original “Mr. Dressup: The Magic of Make-Believe”, recently announced as an Official Selection at TIFF 2023, for an intimate and exclusive fireside chat. Discover the heartfelt dedication that went into bringing the beloved CBC TV icon’s life to the screen. Uncover the magic that made this Prime Video documentary a touching tribute to a beloved Canadian mainstay.

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Join Mattel’s Head of Live Action Series Development, Phil Breman, for a captivating Keynote Interview. The influential and driving force behind adapting Mattel properties for both scripted and unscripted serieis, Breman recently launched “Barbie Dreamhouse Challenge” on HGTV, demonstrating what’s possibe when existing IP is reimagined in cutting-edge and exciting new ways. The industry veteran who now leads development of all scripted content at Mattel will sit down for a dynamic conversation to share his experience, future development plans, and views on the evolving content industry.

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The landscape of content consumption is undergoing a seismic transformation driven by user-generated content, and
at the forefront of this revolution are none other than the trailblazing kids. Join David Kleeman, SVP, Global Trends,
Dubit to explore these trends.

That’s a wrap! Join us in the iconic Drake Sky Yard for a Cocktail Reception to close out Content Canada and Rocket Forum 2023. Proudly presented in partnership with Rocket Forum.

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