Fairmont Royal York Hotel, September 9 – 11, 2024

Brand-Powered Content

Join Roku Media’s Head of Content, David Eilenberg, as he explores the rise and importance of brand-powered content. Delving into Roku’s expertise, Eilenberg will share valuable insights and examples of brand-powered content across different markets, including examples and considerations for the Canadian market. In addition, the conversation will focus on Roku’s highest-profile live rights package available inCanada, Major League Baseball (MLB), and what’s on the horizon for live sports streaming for Canadian viewers.

Speaking in this session

David Eilenberg

David Eilenberg

Moderator: Jamie Schouela

Moderator: Jamie Schouela

Other sessions at Content Canada 2023