The Drake Hotel, Toronto • 11-13 September 2023

It’s All About The Brands

Kids content based on existing brands is not only a fun and nostalgic way to engage with an audience, it’s proven to be good business. With a built-in fan base and the ability to rejuvenate a brand’s popularity for licensing offshoots, adapting content from existing IP can widen the show’s potential audience and discoverability. Hear from industry leaders who are experts in creating brand-based content about how it can yield commercial success and make an enduring cultural impact. Presented in partnership with:

Speaking in this session

Rick Clodfelter

Rick Clodfelter

Laura Clunie

Laura Clunie

Carla de Jong

Carla de Jong

Sarah Mullervy

Sarah Mullervy

Adina Pitt

Adina Pitt

Moderator: Agnes Augustin

Moderator: Agnes Augustin

Other sessions at Content Canada 2023