The Future of CanCon: CMF’s “What You Said” Report Unveiled

The Canada Media Fund (CMF) first announced its national conversation initiative xeploring the redefinition of CanCon on the Content Canada stage in 2022. Exactly one year later, Content Canada is proud to host the release of the CMF’s highly anticipated “What You Said” final report, featuring CMF President & CEO Valerie Creighton. Based on an extensive investigative process, including a national survey completed by thousands of members of the industry and the public, an ethnographic study, and series of virtual and in-person foresight workshops, the final report will reveal the various viewpoints, perspectives, alignments, and tensions involved in redefining our national content.



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Speaking in this session

Valerie Creighton

Valerie Creighton

Moderator: Barry Hertz

Moderator: Barry Hertz

Other sessions at Content Canada 2023