Julie Roy has nearly 30 years’ experience in the Canadian film industry. Her career path is closely linked to the National Film Board of Canada, where she served in various positions. She has designed numerous marketing campaigns and produced some 50 animated works that have enjoyed international recognition (Berlin, Cannes, Annecy, etc.). Her dual expertise in production and marketing has helped her stay in tune with audiences.
Adept at building consensus and motivating people, Julie Roy first headed the NFB’s creative sector before being named Director General and Head of Programming in September 2022. In this role, she was responsible for all production studios nationwide (Vancouver, Edmonton, Winnipeg, Toronto, Montreal, Moncton, Halifax, St. John’s) as well as the distribution, marketing and merchandising teams. She identified the vision and programming goals needed to reach a wider audience. Her creative leadership ensured that the NFB remained a national and international pioneer.
In directing the NFB’s French and English production sectors, Julie Roy garnered a national perspective on the documentary, animation and interactive creation sectors. She is familiar with regional, linguistic and cultural characteristics. She is an advocate for diversity and inclusion on and off the screen and encourages the plurality of voices that enable authentic storytelling.
Julie Roy has a Master’s degree in Film Studies from Université de Montréal. Author of numerous texts on women and animation, Julie has also been a guest programmer and jury member at many international festivals. She is a member of the Academy of Motion Picture Arts and Sciences.
