Katerina Naddaf is a Senior Insights Analyst at Parrot Analytics, specializing in audience trends and data-driven strategies for leading streaming and entertainment partners across North America. With over 8 years of experience in the analytics fields, spanning entertainment, financial services and ecommerce sectors, Katerina leverages her expertise to develop and implement actionable insights to drive growth. She is a trusted advisor across creative development, marketing, acquisition, content valuation, and overall business growth initiatives.