Join Roku Media’s Head of Content, David Eilenberg, as he explores the rise and importance of brand-powered content. Delving into Roku’s expertise, Eilenberg will share valuable insights and examples of brand-powered content across different markets, including examples and considerations for the Canadian market. In addition, the conversation will focus on Roku’s highest-profile live rights package available inCanada, Major League Baseball (MLB), and what’s on the horizon for live sports streaming for Canadian viewers.

Global media companies play a pivotal role in the content ecosystem, leveraging their unique positions to adapt to the ever-changing industry. Through innovative partnerships, evolving content strategies and the diversification of their offerings, these companies are defining the future of content creation and distribution. Join top executives as they delve into the challenges and opportunities that shape the content business today. This discussion will explore how these dynamics may create opportunities for independent producers, and what it takes to thrive in a globally connected industry.

In an era where content reigns supreme, discover how leading studios and creators are leveraging digital platforms to reshape the narrative. Join industry expert Stephanie Wilson Chapin of YouTube for an exclusive look at groundbreaking strategies and innovative formats designed to reach and resonate with today’s dynamic audiences.

On the heels of his feature directorial debut, Content Canada is delighted to welcome multi-award winning filmmaker R.T. Thorne for an exclusive feature interview. His Canadian film, 40 Acres, a post-apocalyptic thriller about a Black family trying to survive in rural Canada after the world falls into famine, is set to make its world premiere during the Toronto International Film Festival. A triple threat, Thorne is a director, producer, and screenwriter who is known for breaking new ground “representing the unrepresented”. In this exciting interview, hear from Thorne about his career and journey to TIFF as he discusses his creative process, his film, and what’s next for this inspiring Canadian storyteller.

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Spotlight Sessions feature the industry’s top platforms, companies, studios, and executives, and provide delegates with the valuable opportunity to learn practical information about the company’s priorities, strategies and, most importantly, possible opportunities for collaboration. For the first time at Content Canada, join us for a Spotlight on Prime Video, including an interactive Q&A.

Spotlight Sessions feature the industry’s top platforms, organizations, studios, and executives, and provide delegates with the valuable opportunity to learn practical information about the company’s priorities, strategies and, most importantly, possible opportunities for collaboration. For the first time at Content Canada, join us for a Spotlight with Joy Loewen to hear about her important role in developing the CMF’s new equity, diversity, inclusion, and accessibility strategy, including an interactive Q&A.

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After a successful first round of its Digital Creators Pilot Program (DCPP), the Canada Media Fund is back with a second round to support the growth of Canadian digital content creators who are making video content for social media platforms. Hear directly from several successful CMF-funded content creators who are on the forefront of the creator economy, learn more about the DCPP and the CMF’s approach to funding digital-first creators, their innovative approaches to content creation, and potential opportunities for independent Canadian producers.

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AI expert Jason Mitchell, founder of The Connected Set, will make his Canadian speaking debut in this game-changing keynote presentation. This can’t-miss ‘super-session’ will provide a rapid-fire overview and demonstration of dozens of user-friendly AI tools being deployed by the screen-based industry, providing delegates with a comprehensive toolkit they can draw upon to significantly enhance their projects and business. The presentation will cover the entire lifecycle of content – from idea conception to program delivery and distribution, offering practical insights to help delegates maintain a competitive advantage in an increasingly AI-powered industry.

In this important closing session, join top media leaders for a candid conversation about the current landscape and future trajectory of the content industry. Canada’s system faces unprecedented challenges and opportunities, making it even more important to hear from the executives and companies helping to innovate and shape its future. Participants will explore key trends in the entertainment industry, including the rise of streaming services and the impact of digital platforms on traditional broadcasting. The discussion will also delve into the role of Canadian content in a globalized market, strategies for maintaining cultural identity, and the financial dynamics affecting broadcasters and content creators.

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Spotlight Sessions feature the industry’s top platforms, companies, studios, and executives, and provide delegates with the valuable opportunity to learn practical information about the company’s priorities, strategies and, most importantly, possible opportunities for collaboration. For the first time at Content Canada, join us for a Spotlight on Banijay Entertainment, including an interactive Q&A.