In an era where content reigns supreme, discover how leading studios and creators are leveraging digital platforms to reshape the narrative. Join industry expert Stephanie Wilson Chapin of YouTube for an exclusive look at groundbreaking strategies and innovative formats designed to reach and resonate with today’s dynamic audiences.

In this important closing session, join top media leaders for a candid conversation about the current landscape and future trajectory of the content industry. Canada’s system faces unprecedented challenges and opportunities, making it even more important to hear from the executives and companies helping to innovate and shape its future. Participants will explore key trends in the entertainment industry, including the rise of streaming services and the impact of digital platforms on traditional broadcasting. The discussion will also delve into the role of Canadian content in a globalized market, strategies for maintaining cultural identity, and the financial dynamics affecting broadcasters and content creators.

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Join us for an important and insightful discussion about Connected TV and the new streaming ecosystem. Industry leaders will explore the rapidly evolving streaminglandscape, delving into the latest trends and strategies reshaping the industry including: new revenue models; monetization strategies; cutting-edge technologies and methodologies; personalizing viewer experiences; shifts in consumer behavior and preferences; and content acquisition. This session is a must-attend for anyone looking to stay ahead in the dynamic world of connected tv, providing valuable perspectives and actionable insightsto navigate and thrive in the new streaming ecosystem.

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Join Roku Media’s Head of Content, David Eilenberg, as he explores the rise and importance of brand-powered content. Delving into Roku’s expertise, Eilenberg will share valuable insights and examples of brand-powered content across different markets, including examples and considerations for the Canadian market. In addition, the conversation will focus on Roku’s highest-profile live rights package available inCanada, Major League Baseball (MLB), and what’s on the horizon for live sports streaming for Canadian viewers.

AI expert Jason Mitchell, founder of The Connected Set, will make his Canadian speaking debut in this game-changing keynote presentation. This can’t-miss ‘super-session’ will provide a rapid-fire overview and demonstration of dozens of user-friendly AI tools being deployed by the screen-based industry, providing delegates with a comprehensive toolkit they can draw upon to significantly enhance their projects and business. The presentation will cover the entire lifecycle of content – from idea conception to program delivery and distribution, offering practical insights to help delegates maintain a competitive advantage in an increasingly AI-powered industry.

Join us for a Content Canada exclusive feature interview with Catherine Tait, President and CEO of CBC/Radio-Canada. Tait will reflect on her six-year tenure at the helm of CBC/Radio-Canada since April 2018, and candidly discuss the challenges and opportunities facing media leaders and public broadcasters in Canada and around the world. Don’t miss this important opportunity to hear from Tait about what comes next, and her thoughts on leadership and the future of the Canadian media industry.

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Spotlight Sessions feature the industry’s top platforms, companies, studios, and executives, and provide delegates with the valuable opportunity to learn practical information about the company’s priorities, strategies and, most importantly, possible opportunities for collaboration. Join us for a Spotlight on Bell Media, including an interactive Q&A.

Community has become the secret sauce for creating profitable entertainment brands and franchises that stand the test of time. Discover how to cultivate authentic, enduring relationships with your fans and followers, and inspire them to become passionate advocates for your brand without ever being asked. By nurturing these relationships and prioritizing exceptional treatment and genuine engagement, you can transform your audience into a community of loyal supporters who will spend their money to keep you in business for as long as you keep them engaged.

Spotlight Sessions feature the industry’s top platforms, companies, studios, and executives, and provide delegates with the valuable opportunity to learn practical information about the company’s priorities, strategies and, most importantly, possible opportunities for collaboration. Join us for a Spotlight on FOX Entertainment, including an interactive Q&A.

On the heels of his feature directorial debut, Content Canada is delighted to welcome multi-award winning filmmaker R.T. Thorne for an exclusive feature interview. His Canadian film, 40 Acres, a post-apocalyptic thriller about a Black family trying to survive in rural Canada after the world falls into famine, is set to make its world premiere during the Toronto International Film Festival. A triple threat, Thorne is a director, producer, and screenwriter who is known for breaking new ground “representing the unrepresented”. In this exciting interview, hear from Thorne about his career and journey to TIFF as he discusses his creative process, his film, and what’s next for this inspiring Canadian storyteller.

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