As the film and television industry rapidly evolves, virtual production is emerging as a game-changing tool that can significantly reduce costs while enhancing creative possibilities. With virtul production anticipating a 300% growth in market share by 2028, this workshop will explore the financial and environmental advantages of incorporating virtual locations and production into your projects.

Join Roku Media’s Head of Content, David Eilenberg, as he explores the rise and importance of brand-powered content. Delving into Roku’s expertise, Eilenberg will share valuable insights and examples of brand-powered content across different markets, including examples and considerations for the Canadian market. In addition, the conversation will focus on Roku’s highest-profile live rights package available inCanada, Major League Baseball (MLB), and what’s on the horizon for live sports streaming for Canadian viewers.

Presented in partnership with:

Presented in partnership with:

Spotlight Sessions feature the industry’s top platforms, organizations, studios, and executives, and provide delegates with the valuable opportunity to learn practical information about the company’s priorities, strategies and, most importantly, possible opportunities for collaboration. For the first time at Content Canada, join us for a Spotlight with Joy Loewen to hear about her important role in developing the CMF’s new equity, diversity, inclusion, and accessibility strategy, including an interactive Q&A.

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Spotlight Sessions feature the industry’s top platforms, companies, studios, and executives, and provide delegates with the valuable opportunity to learn practical information about the company’s priorities, strategies and, most importantly, possible opportunities for collaboration. Join us for a Spotlight on Bell Media, including an interactive Q&A.

Community has become the secret sauce for creating profitable entertainment brands and franchises that stand the test of time. Discover how to cultivate authentic, enduring relationships with your fans and followers, and inspire them to become passionate advocates for your brand without ever being asked. By nurturing these relationships and prioritizing exceptional treatment and genuine engagement, you can transform your audience into a community of loyal supporters who will spend their money to keep you in business for as long as you keep them engaged.

After a successful first round of its Digital Creators Pilot Program (DCPP), the Canada Media Fund is back with a second round to support the growth of Canadian digital content creators who are making video content for social media platforms. Hear directly from several successful CMF-funded content creators who are on the forefront of the creator economy, learn more about the DCPP and the CMF’s approach to funding digital-first creators, their innovative approaches to content creation, and potential opportunities for independent Canadian producers.

Presented in partnership with:

Spotlight Sessions feature the industry’s top platforms, companies, studios, and executives and provide delegates with the valuable opportunity to learn practical information about the company’s priorities, strategies and, most importantly, possible opportunities for collaboration. Join us for Spotlight on Blink49 Studios, including an interactive Q&A.

Spotlight Sessions feature the industry’s top platforms, companies, studios, and executives, and provide delegates with the valuable opportunity to learn practical information about the company’s priorities, strategies and, most importantly, possible opportunities for collaboration. Join us for a Spotlight on CBC, including an interactive Q&A