Join Roku Media’s Head of Content, David Eilenberg, as he explores the rise and importance of brand-powered content. Delving into Roku’s expertise, Eilenberg will share valuable insights and examples of brand-powered content across different markets, including examples and considerations for the Canadian market. In addition, the conversation will focus on Roku’s highest-profile live rights package available inCanada, Major League Baseball (MLB), and what’s on the horizon for live sports streaming for Canadian viewers.

This workshop is designed to help you effectively collaborate with your trade commissioner to maximize opportunities abroad. Hear about ways to leverage the resources, insights, and connections that trade commissioners offer, ensuring your creative projects gain global traction.

Join us for an important and insightful discussion about Connected TV and the new streaming ecosystem. Industry leaders will explore the rapidly evolving streaminglandscape, delving into the latest trends and strategies reshaping the industry including: new revenue models; monetization strategies; cutting-edge technologies and methodologies; personalizing viewer experiences; shifts in consumer behavior and preferences; and content acquisition. This session is a must-attend for anyone looking to stay ahead in the dynamic world of connected tv, providing valuable perspectives and actionable insightsto navigate and thrive in the new streaming ecosystem.

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Join Sean Cohan, President of Bell Media, as he sits down for a one-to-one interview on the Content Canada stage. Now ten
months into his new role, Cohan will give delegates insight into Bell Media’s plans to keep Canadian content at the core of their mission.

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Spotlight Sessions feature the industry’s top platforms, companies, studios, and executives and provide delegates with the valuable opportunity to learn practical information about the company’s priorities, strategies and, most importantly, possible opportunities for collaboration. Join us for Spotlight on Blink49 Studios, including an interactive Q&A.

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AI expert Jason Mitchell, founder of The Connected Set, will make his Canadian speaking debut in this game-changing keynote presentation. This can’t-miss ‘super-session’ will provide a rapid-fire overview and demonstration of dozens of user-friendly AI tools being deployed by the screen-based industry, providing delegates with a comprehensive toolkit they can draw upon to significantly enhance their projects and business. The presentation will cover the entire lifecycle of content – from idea conception to program delivery and distribution, offering practical insights to help delegates maintain a competitive advantage in an increasingly AI-powered industry.

The Canadian operation of eOne has officially been rebranded under the Lionsgate umbrella, creating exciting new opportunities for the Canadian industry. Hear from Lionsgate Canada’s Jocelyn Hamilton (President, Television) and Susan Hummel (EVP & Managing Director, Distribution and Ventures), as they discuss the impact of the new organization, what it means for Lionsgate Canada’s content strategy and opportunities for collaboration with independent Canadian producers.

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After a successful first round of its Digital Creators Pilot Program (DCPP), the Canada Media Fund is back with a second round to support the growth of Canadian digital content creators who are making video content for social media platforms. Hear directly from several successful CMF-funded content creators who are on the forefront of the creator economy, learn more about the DCPP and the CMF’s approach to funding digital-first creators, their innovative approaches to content creation, and potential opportunities for independent Canadian producers.

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On the heels of his feature directorial debut, Content Canada is delighted to welcome multi-award winning filmmaker R.T. Thorne for an exclusive feature interview. His Canadian film, 40 Acres, a post-apocalyptic thriller about a Black family trying to survive in rural Canada after the world falls into famine, is set to make its world premiere during the Toronto International Film Festival. A triple threat, Thorne is a director, producer, and screenwriter who is known for breaking new ground “representing the unrepresented”. In this exciting interview, hear from Thorne about his career and journey to TIFF as he discusses his creative process, his film, and what’s next for this inspiring Canadian storyteller.

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